Anita C. Lee

Anita C Lee

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"Anita is wonderful! She has been a great sounding board and has opened my eyes to see things differently. I'm now able to see different perspectives when dealing with co-workers and everyday life."
Paige Feuchter, Albuquerque, NM



How can coaching help me?
A good coach will ask questions that get you to a level of thinking that will help you know who you really can be—and want to be. It is almost impossible for us to go deep enough to uncover our core reality without the help of a skilled and impartial listener.

Coaching can help you get unstuck when you don’t know which step to take next in your business or personal life. Coaching can help you move from overwhelmed to overjoyed, as you find focus and direction. And coaching can help you develop better relationships in all areas of your life.

You are the one who will make any decisions about change. As your coach, I am there to encourage you all along the way and hold you accountable to do the things that will move you forward.

Who do you work with?
My clients are women entrepreneurs and other highly motivated business professionals who are ready to—

  • step up to big thinking,
  • make a difference in their world,
  • invest in themselves in order to experience Authentic Success in their personal and professional lives.

How can I learn more about Authentic Success coaching programs?
For information in addition to what is on this website call me at 505-897-7387 between 10am-5pm Mountain Time (12pm-7pm Eastern Time) or email me with your questions to Anita(at)

How does coaching work logistically?
Most coaching is done by telephone, so it really doesn’t matter where on the planet you live. I’ve coached people as far away from me as Singapore. And yes, coaching by phone is very effective. Arrangements can also be made for in-person coaching if you are in the Albuquerque, NM area.

You choose how many sessions you want per month--at least two for good results--and how long each session will be. (See Services and Products for coaching programs.) Programs can be tailored to your specific needs.

What are your qualifications and specialties?
I have a M.A. in education, and in addition to being a Certified Life Coach through Coach Training Alliance, I am a Certified Personalities Trainer through CLASSeminars. I also studied coaching with Tony Stoltzfus, author of Leadership Coaching and have done additional studies in Coaching Entrepreneurs, Coaching Emotional Intelligence, Coaching Career Transitions, and Coaching Wellness.

I am a member of the International Coach Federation and the New Mexico chapter of ICF.

How much does coaching cost?
Fees vary depending on number and length of sessions, type of coaching you want, and amount of access to me between coaching sessions. I offer a variety of programs to give you choices for what works best for you. For less than $200 per month you can experience one-on-one coaching that could move you to new levels of success—and could more than pay for itself in a short period of time.

How long does a client stay with a coach?
I suggest a minimum of three months, in order to get good, lasting results, but there is no limit to how long we can work together. It depends completely on what is best for you. It’s not unusual for clients to stay for a year or more. Some coaching relationships last for several years as clients grow and develop in new directions, knowing their coaches are helping them reach new goals.

What’s the difference between coaching and counseling?
Coaching is a co-creative experience between the coach and client that is forward-focused. In coaching, the client is assumed to be emotionally and psychologically healthy. The coach is not expected to have the answers but instead will help the client uncover answers unique to his or her needs.

Is there a “try before you buy” option?
I offer a complimentary information session to see if we are a good fit for a coaching relationship. Call or email me to set up your appointment. (See below.)

How do I get started?
Call or email me to set up a complimentary information session or to schedule ongoing coaching sessions: 505-897-7387; 10am-5pm Mountain Time (12pm-7pm Eastern Time). Email: Anita(at)

I see on the website that you are a motivational and inspirational speaker. Do you only speak locally in New Mexico?
I speak throughout the United States and internationally. I love encouraging people to go beyond what they thought they could do to become people who make a positive difference in the world.

Having lived in China and Japan and traveled in many countries, (including a two-week stay in Lithuania when they proclaimed their independence from the Soviet Union), I’ve seen what changes can be made when we step out of our comfort zones and become the persons we were created to be.

See the Speaking page on this website for speaking topics and more information.

Call or email to check my speaking availability and fees. 505-897-7387;
10am-5pm Mountain Time (12pm-7pm Eastern Time).
Email: Anita(at)AnitaCLee.comAnita(at)


“We all leave legacies. Be intentional about making a positive difference with yours.” 
Ken Blanchard, Don Hutson and Ethan Willis
The One Minute Entrepreneur

What Is
Authentic Success

Anita C. Lee
Albuquerque, NM